Dynamic Visuals collaborated with K-Pop star Grass under Korean music label, ONGRAY for her first-ever Australian-based music video. Set amongst the urban landscapes of Melbourne, Grass interacts with the not-so-nice side of Melburnians, but doesn’t let some spilled coffee and a broken-down car get to her. ‘Even Better’ showcases to international audiences what Melbourne has to offer: staple restaurants and vibrant streets along inner-city suburb Collingwood, ending the final chorus on the rooftop amongst the lit-up CBD skyline. In the K-pop industry, the music video is the most important part of the marketing process, with Korean director Kim Young-Jo stating that the music video is the most-consumed content around the world when a K-pop group drops an album (2022). He states that it showcases an artist's “most attractive points” (Kim 2022), displaying unseen sides of their personalities to their dedicated fans. It was a valuable opportunity to collaborate with Grass and her creative team to achieve an exceptional outcome that exceeded their expectations.
“We had two days of pre-production before Grass and her team arrived in Melbourne for the shoot. In that time we managed to lock down 6 locations, 15 extras, and an amazing crew for this shoot. Despite the pressure, the shoot was super smooth sailing and it was a great opportunity working with an international client.” -Angela Lopez, Producer and Dynamic Visuals’ Account Manager.
“It’s a good time shooting with your crew, and your team is so nice,” Ju-Young, Grass’ creative director.
Production Credits:
Directed by Kieren BW & Walter Mather
Produced by Angela Lopez
Executive Producers: Kieren BW & Walter Mather
Production Company: Dynamic Visuals
Artist Visual Director: Kwon Ju Young
Label: ONGRAY
Director of Photography: Jordan Ruyi Blanch
1st Assistant Camera: Tannaz Shaabanpour
Gaffer: Nick Smith
Best Person: Daniel Smith
Production Designer: Milla Pearl-Sievers
Art Assistant: Ava May
Make-Up Artist: Kim Gook Hwa
Casting Manager: Sancia Robinson
Casting Supervisor: Elyse Batson
Runner: Rowan Hercus
BTS: Liam Giuliani
Edited by Andrew Whelan
Colourist: Jordan Ruyi Blanch
VFX: Walter Mather
Camera Rental
Cameraquip
Sharegear
Starring
Grass as Grass
Elyse Batson as Restaurant Boss
Monique Wasa as Restaurant Worker
Thomas Marshall as Restaurant Customer
Aziz Sharipov as Basketballer
Xiao Li as Basketballer
Sean Eades as Basketballer
Charlie Anderson as Basketballer
Angie Goh as Bottle Shop Worker
Roof Party Extras:
Ella Boon
Midori Hong
Ranko Hong
Hayden Fishwick
Carly Myers-Fishwick
Amy Wood
Special thanks:
Sonya and John from The Central Club Hotel
Stuart Morton from Frankies Tortas and Tacos
Kiyong Jung from INI Coffee Collingwood
Inggrid and Pete from Golden Square Parking
Bourke Square Carpark
16th Street Actors Studio
Joshua Lefers
Fluid Productions
Artist: GRASS
Music Producer @everywhere310
Lyrics by NavyQuokka
Composed by NavyQuokka, J.BASS, GRASS
Arranged by J.BASSVocal GRASS
Drums and MIDI Programming J.BASS
Bass by J.BASS
Keys by J.BASS
Guitars by Cho Chang Hyun
BGVs by NavyQuokka
Mixed by Lee Cheong Moo at Studio 505
Mastered by Kwon Nam Woo at 821 Sound Mastering
Artwork by Ahn Hyun Jung
Photo by Choi Ye Young
[2024 ONGRAY]
@ongray.kr
Management / ONGRAY
Executive Producer Bae Hun Gwang
A&R Director Kwon Ju Young
A&R Assistant Sound Kim
Artist Management Shin Hyoun Seo
Marketing Manager Choi Jae Won
